TRA Research Pvt. Ltd.'s Brand Trust and Most Desired Brand Reports highlight India's leading brands through comprehensive syndicated research on TRA’s proprietary matrices. Use of claims and exclusive symbols like "Power of Trust" and "Power of Desire," offers brands a powerful tool to emphasize their market stature. Over 200 top brands, including Amazon, LG, Dell, Xiaomi, and Nestle, have enhanced their marketing by leveraging these symbols. Several IPO-bound companies also use these claims in their DRHP, RHP, Investor decks, PR and other investor communication to enhance the investor confidence under license from TRA. All communication about a brand's rank in TRA reports is licensed under TRA’s IPR to maintain integrity and transparency. TRA actively protects its intellectual property, taking legal action against any unauthorized use. Permission is required for any use of TRA's intellectual property.