THE BRAND TRUST REPORT 2012 FULL REPORT

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The TRA Brand Trust Report and the TRA Most Desired Brand Report are syndicated consumer-influencer research studies conducted by TRA Research Pvt. Ltd. to determine the most trusted and desired brands in India. TRA provides licensing symbols, including the "Power of Trust" and the "Power of Desire," which are intellectual trademarked properties used by brands to leverage their market position.
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