The Brand Trust Report 2015, India study is the most intensive primary research undertaken on 'Brand Trust' across the globe. This study has resulted from several hundred hours of research with sociologists, communication experts and behavioural scientists. This year's research was conducted among 2373 'influencer' respondents across 16 cities. The study generated nearly 2 million data-points and 17000 brands. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India's brands on the basis of trust. To know more about the brands listings:Top 1000 Most Trusted Brands , Category-wise listing . This report is available at INR 14,000.
The report India’s Most Attractive Brands is, globally, the foremost intensive study on Brand Attractiveness. It is a comprehensive list of the most Attractive brands based on the 36 traits of the Attraction Quotient ©. Mined from 3 million data points collected in a primary research conducted across 16 cities, from which over 1900 brands are found and the top 1000 listed. The sample size of this study is 2050 consumer influencers. This report is available at INR 1,450.
Competitive Intelligence (CI report) is mined from the data-points collected in the research that takes place for both the Brand Trust Report and India’s Most Attractive Brands. Until recently it was purely done on the Ffoundations of Trust however now it had evolved to also include Brand Attractiveness as an important measure of where the brand stands in comparison to its competitor.
Since the report is mined from 16 cities and had an extensive number of data points it is, if well implemented, an extremely potent marketing tool that can help in correctly allocating the advertising resource to better impact the brands intended target audience. The report is also customized to provide deep insight and allow quick interpretation. Since the data has been collected over the years, it also provides an insight on trends and therefore can be provide remedial measures for a brand by mapping a potential trajectory the brands perception in the consumer’s mind. As well as highlight marketing strategies that may or may not have worked favourably in the past.
This report is made available in a presentation format which is designed to understand, use and apply strategy insight. The customized report will be made available to the brand in 7 working days of placing the order and receipt of payment.
The CI report includes and over all analysis of the industry, then clearly showcases where the brand stands in context to the category, the competitors and according to the zones. Further a brand wise comparison, analysis behaviour wise and according to demographics, as well as that strategic deconstruction of where the brand stands on each of the attributes of Trust & Attractiveness. Brands like Godrej are currently using the CI Report (on trust) as a part of their strategies.
The Introspective Intervention is a brand specific analysis through the application of TRA’s Matrices to targeted stakeholders of the brand. The report is a client-specific primary research conducted for the brand initiating the study along with its key competition on the basis of the 61-attributes of Brand Trust and the 36 traits of Brand Attractiveness.
So far, few brands assigned TRA to study their brand specifically on Brand Trust attributes doing a primary research among their stakeholders and this has given them an introspective view to give a better view of their brand’s horizon.
The Introspective Intervention is a brand specific analysis through the application of TRA’s Matrices to targeted stakeholders of the brand. Getting Trust insights for the brand gives it the ability to act with greater confidence and also to eliminate paradigm blindness – a predicament that brands get afflicted with often.
Now the parameters for Brand Attractiveness are also included, this makes the Introspective Intervention an even deeper analysis of the bands health in the minds of the key stake holders.