Conceived in 2006, the debut publication of Trust Research Advisory The Brand Trust Report
India Study 2011 is a result of intensive fieldwork, in-depth analysis and strong, scientific reasoning.

The Brand Trust Report, India Study 2011 is a scientific study of Brand Trust^TM. TRA's proprietary 61 primary components matrix, developed over three years of research is the basis of the study. This study generated 1 million datapoints in 9 cities involving 10000 hours of fieldwork which generated 16000 brands out of which top 300 brands were listed more>>