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Overview

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. Over a decade of research has helped us decipher the various attributes and traits that constitute the foundations of a brand. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report and India's Most Attractive Brands. And now, to measure educational institutes on a much needed factor of trust, TRA has ventured into mapping institutes on its robust Brand Trust Matrix TM. (To know more)

Excerpts on Brand Trust

Excerpts on Brand Attractiveness

ImageRitu Gupta - Director Marketing Consumer & Small Business and Brand Lead, Dell :
Brand Atractiveness is definitely a critical element that guides a customers decision making process, while the factors that determine Brand Attractiveness may vary according to the customers areas of priority and need. (see more)

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