Communication is a universal remedy. It helps bridge relationships, sustains knowledge and also makes chance more predictable. Communication builds a nourishing environment for organizations, brands and individuals to grow. And everyone needs to understand communication better in order to impact their own futures. TRA's reports are a result of a syndicated primary research on Brand Trust and Brand Attractiveness that generates more than 10Mn data points every year and 16,000 unique brands from over 10,000 hours of fieldwork conducted in 16 cities in India. TRA's study partners with Statistical Institute (ISI) for these studies.

OUR RECENT SYNDICATED RESEARCH

The Brand Trust Report, India Study 2016

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The climb to the top is hard and tedious but one thing the brands at the top can attest to - the view is definitely worth it. Brands that feature among the top 20 within The Brand Trust Report, 2016, have established long and trusted legacies. These legacies have left a lasting impression in the Indian psyche as the report illustrates. In this chapter outlines India's Top 20 Most Trusted Brands. Samsung Mobiles is India's Most Trusted Brand for 2016. The mobile-technology behemoth steadily climbed toward this spot before nabbing the top spot this year dominating across categories and asserting itself as India's Most Trusted Brand. With newer and innovative technologies emerging including full-HD mobile phone displays, 12 megapixel cameras and dual-SIM capabilities, this leading mobile brand is one to keep an eye on...

India's Most Attractive Brands 2015

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The commitment to excellence is embedded in the commitment to constantly challenging the boundaries of innovation as illustrated lucidly in this year's India's Most Attractive Brands Top 100. This year, we are proud to bring you the second edition of India's Most Attractive Brands. As correctly predicted in 2013 report, this year has been a considerably close race for the Most Attractive Brand crown. The brands on this year's listing are largely separated by fractional margins and this year's graph resembles a graceful descent as opposed to 2013's sharp spike downwards after fifth position. his year's Top 20 list has the introduction of seven new brands from 2013's report. New brands making this year's rankings include Honda, Hewlett-Packard, Hero Motocorp, Micromax, Airtel, Whirlpool and Phillips...

The Brand Trust Report, India Study 2015

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The struggle for the top trust slot continues, some rise and others fall, but the only thing that can be predicted with certainty is that it is not easy to stay at the top. India's Most Trusted Brand in The Brand Trust Report, India Study 2015 (BTR 2015), is the South Korean Consumer Electronics giant, LG. The brand was ranked 4th in BTR 2014, 10th in BTR 2013, 3rd in BTR 2012 and 4th in BTR 2011, showing a consistent trust legacy, barring one year. This year though, LG has leapfrogged all other contenders to take the topmost trusted slot in India, maintaining a lead of 18% over the next brand. Samsung Mobiles, India's largest mobile phone maker, is India's 2 nd Most Trusted Brand taking a phenomenal 377 rank jump over the previous year's rank...

India's Most Trusted Educational Institutes 2014

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Education is a fundamental component of society, and quite naturally the quality of an educational institute determines the quality of the students it creates. Unfortunately, however, no study provides a universal metric for all institutes, one that compares them across specialities, that includes all important aspects like support education services like pre-primary, prep-test or coaching classes, along with mainline institutes. While several reports do exist, they are limited to 'paying sectors' like management or engineering, and there too the evaluation is usually done only on the basis of functional parameters...

The Brand Trust Report, India Study 2014

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The best and the most relevant comparisons are first made within its own category. In this study, when brands are asked to be named in response to the 61 attributes of Trust, the respondents do not volunteer the categories of the brands. In many place, the categories of the brands. In many places, the category is evident, as in the case of Samsung, Sony or Tata, and in other cases the category is a difficult option, as in the case of VRL, Jaipan or Guess, a decision the editorial board gets burdened with. Then there are other brands that do not exist in legal or corporeal terms, but are manifest in the minds of the consumers, as in the case of Birla or some brands which have been dismantled like Hero Honda...

India's Most Attractive Brands 2013

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It is no mean feat to be to have garnered the universal adoration and love of consumers-influencers, but it is the pinnacle of achievements to be ranked at the top. Samsung Mobiles, the blitzkrieg marketer, emerges as India's Most Attractive Brand in 2013. This is followed by Sony, the Consumer Durables leader at second place and Nokia arrives as the third Most Attractive brand across all categories in India. It may be no surprise that between the first and the third, the two mobile brands share more than 58% market share. Also, the gap in Attractiveness Quotient between the first three is extremely small, cramping the three within a short distance of each other, just 2% between Samsung and Sony another 2% between Sony and Nokia...

The Brand Trust Report, India Study 2013

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Trust is the basis of all commerce, and Brand Trust is the only accurate and scientific measure of this extremely important brand marker. As vital as it is, Brand Trust is also commensurately complex, making its measurement an intellectually difficult and physically tedious task. The degree of intricacy of this task becomes evident when one tries to extract objective answers to 61 qualitative aspects of Trust. When you consider that primary interviews were conducted with 2505 influencer respondents across 16 cities, the tedium also becomes obvious. The average respondent interview took two hours and the total fieldwork time crossed 13,000 hours and generated nearly 3 million data-points and 19,000 unique brands...

The Brand Trust Report, India Study 2012

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The Brand Trust ReportTM, India Study, 2012 (BTR 2012) is the second in its series, with the BTR 2011 launched in January of 2011. Those who may have missed the earlier report may acquire it by sending in their request to enquiries@trustadvisory.info. India's Most Trusted Brands are presented here as the BTR A-List. This tudy will provide insights into the reasons why some brands are universally trusted and others are subject to regional, zonal, gender or other kinds of bias. Naturally, this year, we will also have the advantage of comparing the results of BTR 2012 with those that emerged last year and brands are bound to derive benefits from this exercise as well...

The Brand Trust Report, India Study, 2011

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The benefits of an information connected world have been well experienced by most of humankind. This unbound freedom of expression is giving rise to a new world with information democracy making a compelling impact on the fate of the big and powerful. Governments, institutions, brands and the influential are all being subject to microscopic scrutiny by the masses, armed to unforgivingly 'Share' unfiltered individual opinions. Every drop of individual reaction now has the potential to unnoticeably but swiftly swell into tidal wave of mass opinion. However it may be seen, Brand Trust is fragile, like a sparrow chick held in one's hand - hold it too tight and you'll suffocate it, hold it too lightly and it will escape you...

CUSTOMIZED REPORTS

Buying Propensity

TRA's Competitive Intelligence report on "Buying Propensity" is an in-depth analysis of your brand based on tried and tested matrices of Brand Trust and Brand Attractiveness developed over years of research with psychologists, sociologists and communication experts. The two matrices stand at the two ends of the Buying Propensity axis, the line along which all transaction decisions are made about the brand. The Buying Propensity report aims to provide a scientific approach to compare your brand to any other brand of your choice (it could be your industry peer or from outside your industry). The report reveals the perceptual traits and attributes of your brand and the competition based on Trust and Attraction. Apart from being a competitive comparison, this report is also an introspective tool to analyse your own brand's perception, and helps you to optimally allocate resources for your brand: be it money, people, geographies or time. This report is useful for brand custodians, brand owners, investors, partners and other stakeholders who want to understand the underlying nuances of the brand. This report will be available in a presentation format designed to give an easy to understand and use user experience. A customised report for a particular industry or sector can be obtained and can be made available to you within 30 days of your request.

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Introspective Intervention

TRA's Introspective Intervention is a brand specific analysis through the application of Trust Matrix to targeted stakeholders of the brand. Introspective Intervention involves primary research conducted for the brand initiating the study along with its key competition on the basis of the 61-attributes of Brand Trust. Conducted with the primary stakeholders of the brand, this study gives the brand deep insights into responses the brand generates by its action and communication, thereby giving focused interventions. The Introspective Intervention is a premium tool which enables the brand to undertake introspection into the stakeholder's expectations and perception. This analysis is meant to be a CT scan and a deep diagnosis tool for the top management of the brand. Such introspection will help address issues and opportunities with swiftness. Introspective Intervention is, thus, a benchmarking tool that allows the brand to study best practices in the industry and outside, to help overcome 'paradigm blindness'. The tool helps in taking action and also lends to future organizational direction and strategy.

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LICENSING

While most measure a brand in terms of market share, brand value, growth - the more important invisible and intangible components of brand behaviour are often lost to measurement. TRA with the help of the Brand Trust Report and India's Most Attractive Brand's aim to look at these elements holistically and creates a singular metric in each case, that can measure the intangible and tangible attributes or traits of a brand in one unit. To feature in the report is a matter of great pride for any brand and to display this achievement TRA licenses its symbols so that the brands can carry the mark of their achievement with great pride. Licensing is an integral business development tool that provides brand with a competitive advantage. It helps the brand leverage its self in its marketing communication with a stamp of surety and confidence. Several leading brands have used the reports and its extensions to enhance their brand's scope and relevance. Some important applications are listed here:

Power of Trust Symbol

Many brands license the Power of Trust Symbol and use it to showcase the trust held in their brand through their marketing communications, internal communications and shareholder communications. Some brands have ordered several of the commemorative plaques to place in points of engagement like their commercial outlets or offices to showcase their achievement.

The Symbol of Attraction

TRA's most recent endeavour is licensed to brands that are perceived as being most attractive. Brands that feature in the report have the exclusive opportunity to display the Symbol of Attraction in their communication, internal, external and in communication to their shareholders. Several brands, to showcase the fact that their brand has been listed among India's Most Attractive have displayed the commemorative plaques and the trophy in their offices.

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ABOUT US

TRA RESEARCH

TRA (formerly Trust Research Advisory), a part of the Comniscient Group, is a Brand Intelligence and Data Insights Company dedicated to understand and analyze stakeholder behavior through 2 globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. Over a decade of research has helped us decipher the numerous characteristics that constitute the foundations of a brand. TRA conducts a primary research with consumers and stakeholders to assist brands with their business decisions based on our insights on Consumer Behavior. We provide Competitive Intelligence Reports mined from more than 15 million data-points on brand intangibles of 20,000 brands and also custom-made studies for the same. TRA is also the publisher of 'The Brand Trust Report' and of 'India's Most Attractive Brands'. We have also ventured into mapping Educational Institutes on a much needed factor of trust, based on our Brand Trust Matrix. India's Most Attractive Brands 2015, the second in its series has been recently launched.

The Brand Trust Report @Brand Trust RPT The Brand Trust Report India Study India's Most Attractive Brands @Brand Attractive

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