Trust is the very basis of social and business life. When it breaks down, it brings life, as we know it, crumbling down. Since The Brand Trust Report
TM (BTR), India Study, 2012 was published last year several global events have shocked and rocked the world. The worldwide financial crisis is evident when we see small countries succumb and go under, and when the largest countries of the world show no signs of recovery from their moribund intensive-care condition. Companies considered 'too large to fail' have failed and business leaders with impeccable records have been found indulging in questionable practices. Those businesses, governments, media and leaders, who chose the short-cut, and yielded to the lure of lucre and power, have caved in. Trust was thus eroded, creating a new band of skeptics, those who lack belief in everything - even themselves
We thank all those who sent several suggestions, thoughts and insights on The Brand Trust ReportTM last year. We assure you that each has been given its due consideration. Those found well supported and relevant (of these there were several), have been included in the current report. However, improvements are a continuous process and we would appreciate your thoughts, ideas and questions on BTR 2012, so that we may be able to bring you an even better report in the future
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